About
Leo Spilotti is a highly experienced Senior Product and UX/UI Designer based in Berlin, specializing in crafting user-centered digital experiences and impactful brand identities. With a proven track record of driving new feature launches, optimizing usability, and developing comprehensive design systems, he excels at translating complex user needs into intuitive, visually compelling solutions that align with strategic business objectives.
Work
Berlin, Berlin, Germany
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Summary
Currently leads the creation of tailored pitch decks, integrating storytelling, user-centered design, and strong visual identity to deliver impactful client presentations.
Highlights
Crafting tailored pitch decks that combine compelling storytelling, user-centered design, and in-depth research to deliver impactful presentations.
Integrating strong visual identity and branding strategies to enhance client communication and engagement across diverse projects.
Driving the development of persuasive narratives for a wide range of clients, ensuring alignment with their strategic objectives and maximizing presentation effectiveness.
Berlin, Berlin, Germany
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Summary
Led UX/UI design initiatives for the Livy App, focusing on enhancing usability, driving new feature launches, and aligning design with core business goals.
Highlights
Redesigned the Livy App, significantly enhancing usability and delivering a seamless user experience that drove new feature launches and aligned with user needs.
Built and maintained a comprehensive design system, collaborating with product managers and engineers to streamline feature development and ensure consistency across the platform.
Streamlined interaction design, prototyping, and usability testing processes, improving design efficiency and product quality.
Crafted a cohesive brand identity across digital products, designed impactful marketing materials, and unified packaging under a refreshed design language, elevating brand recognition.
Buenos Aires, Buenos Aires, Argentina
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Summary
Developed innovative concepts and provided creative direction for diverse marketing campaigns, ensuring strong brand identity and strategic alignment for clients.
Highlights
Created innovative design concepts and established the creative direction for a variety of media campaigns, enhancing visual appeal and market impact.
Ensured consistent brand identity and strategic goal alignment across diverse client projects, contributing to cohesive brand messaging.
Managed the end-to-end design process for multiple campaigns, from conceptualization to final delivery, meeting client objectives and deadlines.
Buenos Aires, Buenos Aires, Argentina
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Summary
Contributed to ATL campaigns, performance marketing, and social media initiatives while collaborating on campaign development and design system updates.
Highlights
Contributed to Above-The-Line (ATL) campaigns, including TV and Out-of-Home (OOH) media, enhancing brand visibility and market reach.
Collaborated cross-functionally with marketing and UX teams to develop and execute new campaigns from concept to launch, contributing to measurable performance improvements.
Designed and updated landing pages within the existing design system, improving user experience and conversion pathways.
Supported social media marketing efforts by creating engaging visual content, increasing audience interaction and brand presence.
Buenos Aires, Buenos Aires, Argentina
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Summary
Collaborated with the design team to develop a unified institutional design, visual identity, and graphic promotional materials, ensuring clear brand communication.
Highlights
Developed a unified institutional design and comprehensive visual identity, ensuring consistent brand representation across all materials.
Created impactful graphic promotional materials that enhanced clear and effective brand communication.
Contributed to the overall brand strategy, aligning visual elements with the company's core messaging and marketing objectives.
Buenos Aires, Buenos Aires, Argentina
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Summary
Designed and implemented a unified institutional visual identity, encompassing web design, email marketing campaigns, and landing pages.
Highlights
Designed a comprehensive institutional visual identity, ensuring brand consistency across all digital platforms.
Developed effective web designs, email marketing campaigns, and landing pages that aligned with marketing objectives and improved user engagement.
Contributed to digital marketing initiatives by creating visually compelling and user-friendly assets, supporting overall campaign success.
Languages
Spanish (Native)
English (Bilingual)
German (B1)
Skills
UX/UI Design
User Experience (UX), UI Design, User Research & Testing, User Centered Design, Prototyping, Interaction Design, Design Systems.
Visual & Brand Design
Branding, Visual Design, Web Design, Typography, Graphic Design, Creative Direction, Marketing Design, Brand Identity.
Design Tools
Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Framer, HTML/CSS, Maze.